Verizon

The Big Takeover

The "network America relies on" brand platform was rolled out across America. From a simple mnemonic animation to a full-scale visual system in a nationwide OOH campaign, we focused on the brand’s clean visuals, typography, and flat colors, emphasizing scale for impact. The outcome was a bold, yet elegant, iconic design. This included static and animated OOH units, subway takeovers in NYC, and airport displays nationwide.

My objective / create design system and execute all materials.